With ICONIC, an extraordinary residential tower is being built in Dubai Internet City that combines Italian design aesthetics with visionary architecture. Developed by Mered and designed by world-famous design house Pininfarina, the project sets new standards for elegance, innovation and quality of life — with 66 floors, spectacular sea views and an unmistakable silhouette that is likely to become a new landmark in Dubai.

ICONIC's architecture is inspired by the flowing forms of the desert and the waves of the sea — a design that combines dynamism and harmony. The 310 exclusive apartments are characterized by spacious terraces with sea views, flowing room concepts and elegant combinations of materials. Special features such as separable glass walls between kitchen and living room or the smooth transition from wood to marble underline the demand for maximum design precision.

Outstanding amenities include an infinity pool on the 40th floor with views of Palm Jumeirah, private lounges, cinema, spa area with sauna and steam room, yoga decks, fitness rooms, and elegant common areas for socializing and relaxation.

The location in the heart of Dubai Internet City offers ideal connections: just 5 minutes to Palm Jumeirah, 15 minutes to Dubai Marina and 25 minutes to Downtown Dubai. Renowned universities, international schools, top clinics and popular leisure destinations are in the immediate vicinity.

With a starting price starting at AED 2.5 million and an attractive 50/50 payment plan, ICONIC is aimed at discerning investors and owner-occupiers who are looking for architectural excellence and sustainable value.

ICONIC — where Italian elegance, technology and lifestyle merge to create a new standard of living.